A Different Kind of Local Food Movement: how buying groceries in Paris creates a sense of place

 In a world where the food system has become consolidated, industrialized, and globalized, Mark Lapping described how this creates “an acute loss of a sense of the local.” He describes several alternative agro-food models (AAFMs) that have been successful in the United States. I want to focus on how typical food shopping in France can contribute to some similar benefits.

I studied abroad in Paris last fall, where I lived downtown with my host mother. Paris is known for many of its open-air famers markets, one of my personal favorite places to go on Sunday mornings. But even in situations when Parisians aren’t buying directly from the farmer, the considerable smaller percentage of consolidation that in the U.S., definitely adds a community aspect to doing the groceries.   

Large supermarket chains, known as hypermarchés, do exist in France, just as they do here. However, from my experience they’re not used to the same degree. Artisanal culture is still thriving in France, and it is not uncommon for the family shopper to visit several local shops or markets each week to get different food products, instead of going to the supermarket. To get your bread, you go to la boulangerie, but for your sweeter pastries you go to la pâtisserie. La fromagerie is for cheese, la rôtisserie is for chicken, la charcuterie is for pork, and la boucherie is your typical butcher. Finally there is l’épicerie, small general stores that sell produce and dry goods. What’s even more interesting than the collection of small shops, is the fact that many didn’t even have distinct names. The name of my host mother’s favorite bakery was simply la boulangerie. However the fact that a different person or family owns each small shop helps establish them as places that get incorporated to the community.

This style of shopping further enhances the sense of community because repeat patrons are able to create relationships with the small business owners. My host mother would often refer the shop owners by name, and there was a sense of trust between her and her vendors. She counted on them for quality and better service. This kind of shopping may seem to be more time consuming, but the density of small shops means one never has to go farther than a couple blocks. So though it takes more effort than Americans are used to, it is definitely a more personal and social experience. I think that this helps to construct a stronger sense of place in each neighborhood.

As a temporary French citizen, I found this kind of local neighborhood shopping influenced my practice of place. Although I wasn’t there for long enough to create as strong relationships with the vendors, I became a regular at a few small shops in the area, and came to trust the quality there. So while the city is already divided into 20 neighborhoods (arrondissements), my neighborhood was definitely defined in respect to these small shops more that the fact that I lived in the 5th arrondissement. Instead of shopping at a huge Hannaford’s, that I had to drive to, in Paris, shopping for food in a more local, connected setting contributed to creating my concept of neighborhood, and my ability experience the culture. 

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Kevin Prior's Gravatar I love food because of its ability to tell stories about cultures and people while engaging so many senses at once. Those food-specific places (la formagerie being my favorite) presents a much more satisfying shopping experience because you know the owners are focused on one specialized area. It also allows for a deeper sense of community because you begin to develop a relationship with these people. In my town, there's a local bakery that my dad goes to on a regular basis. Even though Rick, the owner, is busy in the back making bagels or cakes, he and my dad always manage to get into a conversation about the RedSox. Similarly, if someone at the butcher's section of the local grocery store sees my dad, he will immediately go into the freezer, cut a fresh piece of meat. That way, nothing holds them back from talking about their golf games. Cooking a great meal is one thing, but having a relationship with the people and the places that sell you your ingredients makes the meal taste much better
# Posted By Kevin Prior | 12/8/11 7:43 PM
Roxanne Makoff's Gravatar Not only does having a relationship with the producer of your food make it taste better, but overall the food from these places tastes better! It's fresher, has most likely gone through a higher level of quality control, and its roots can be traced. These specialization shops know what they're doing -- they aren't just slicing up meat at minimum wage at your local grocery store because they needed a job and that's all they could find -- these people usually have families that have been in the business for a long time, they are passionate about what they do and they try to refine their skills to get the customer the best product possible in order to maintain their reputation and keep people coming back for more. One of my favorite things to do in New York City is to buy cheese from Murray's cheese shop. Everyone who works there knows what they are talking about, can point me to exactly what I need, and really cares about the cheese they sell. At a larger grocery store, however, their knowledge on the cheese might be limited, the selection of cheese cannot even compare to that of Murray's, and the man behind the counter usually is only interested in making the sale and moving on -- my happiness with my product is not too much of his concern (generally).

I love specialty shops. Long live the mom and pop. It's great to know where your food is coming from -- you can compliment the provider or...if you are disappointed, you can complain. No matter what, though, you can establish healthy relationships with the people who provide your food, the food itself, and your body.
# Posted By Roxanne Makoff | 12/13/11 2:13 PM
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