The Central Chinese Television Tower – “Big Underpants” or “Hemorrhoids”?
The Central Chinese Television Tower – “Big Underpants” or “Hemorrhoids”?
Although this mostly relates to our discussion earlier in the semester about high modernism, the CCTV Tower in Beijing, China has come to mind on numerous occasions during our class presentations. It wasn’t until I did some searching online when I learned that the official name of the tower is Zhongyang dianshi tai zongbu dalou (Central Television Station General Headquarters). I had come to know the building as the da kucha’r, or “big underpants.”
The “Big Underpants” was completed in 2009 by architects Rem Koolhaas and Ole Scheeren. I remember passing by the giant building on a bus while it was under construction in 2007, thinking that it was the strangest looking building I had ever seen. It was then when a friend riding with me on the bus told me, “Oh yeah, we call it the da kucha’r. I don’t know what the actual name of it is, though.”
As this TIME blog article points out, nicknaming is very common in Chinese society. Nearly everybody has at least one nickname, if not a few, given by family, friends, and colleagues. This is also the case for iconic structures such as the National Center for the Performing Arts, which looks like a giant egg and the Olympic Stadium that resembles a bird’s nest.
Of course, the people at CCTV are unhappy with their headquarters’ nickname and have been trying to promote alternative names. One possibility was the “Wisdom Window,” but that could easily turn into yet another humorous nickname of “hemorrhoids,” which are both pronounced zhichuang.
The author of this article, Austin Ramzy, makes an interesting connection to Confucius’s famous saying about the “rectification of names.” Basically, according to the Great Sage, we should call things what they really are. The Daoists, especially Zhuangzi, might argue that coming up with terminology to distinguish between countless different things only leads to confusion.
It never occurred to me that this kind of nicknaming could be an effective means of expressing public support or protest against an act of founding, such as that of the CCTV Tower. How does this nicknaming phenomenon fit in with founding and preservation? Do we see this happening in other societies? What are the effects?
P.S.: The tower mysteriously caught on fire in 2009 during the Chinese New Year, which stirred up a great deal of controversy. There are some interesting pictures and information on this website:
http://www.chinasmack.com/2009/pictures/beijing-cctv-building-on-fire-news-censored.html

